Alcione
•
Website redesign
•
Alcione • Website redesign •
A refreshed digital presence for an Italian printing company with over 65 years of experience. I designed a one-page website to showcase Alcione’s expertise, products, and services, bringing its established identity into a more contemporary digital experience.
UX/UI designer
Role
February – April 2023
Time
Collaborators
Overview
Alcione produces books, magazines, catalogues, and marketing materials. The goal was to give its website a clearer structure and a more distinctive visual presence, helping visitors explore its offering and get in touch.
Working from the company’s existing brand identity, I translated its colours, typography, and visual elements into a cohesive interface. I collaborated with the Head of Communication, graphic designers, and copywriters to shape the presentation of its services through content, custom imagery, and illustrations.
The redesign combines a rounded sticky navigation bar, a consistent orange palette, and subtle animations to create a professional yet approachable experience.
Before & after
The original website provides a starting point for the redesign. The video below shows how Alcione’s products and services were previously presented.
Final results
•
Final results •
A refreshed one-page experience with clearer navigation and a visual identity that builds on Alcione’s distinctive orange palette.
Explore the full experience on Alcione’s website.