Raru is the first digital platform designed to offer personalized support to onco-hematological patients and their loved ones.

As the Lead Designer on this side project—and also the CMO of the startup—I’ve led the entire communication and product strategy. From brand identity to landing pages (which are already live and successfully collecting interest), I’ve taken full responsibility for how Raru is experienced by both users and the public. We’re now focused on building the first MVP—I can’t wait for you to see it in action soon!

In the meantime, if you’re curious, you can explore what we’ve done so far: